愛語吧 2018-03-14 11:35 瀏覽2517次


  The Coca-Cola Company announced it’ll be adding a new alcoholic beverage to its portfolio exclusively in the Japanese market. The low-alcohol drink, or Chu-Hi, will be a watered-down mixture of the shōchū spirit plus flavoring. This isn’t the first time Coca-Cola has experimented with flavors and tastes, especially in Japan.

  可口可樂公司(Coca-Cola Company)宣布將在日本市場推出新款酒精飲料。這種低酒精飲品,或者叫Chu-Hi,就是給酒精含量較低的燒酒加上各種口味。這不是可口可樂第一次嘗試新口味,尤其是在日本市場。

  Not all flavors are successful, but the unique flavors deserve a round of applause. Below are five other unusual Coca-Cola products that were released.




  Introduced in 1969, Beverly was an Italian apertif. Designed to be consumed before meals and believed to aid digestion, competitors like Campari and San Pellegrino led to its discontinuation in 2009.

  1969年,可口可樂在意大利推出苦味可樂,作為開胃飲料使用。設計這款產品的初衷是在餐前飲用,促進消化,不過由于不敵競爭對手金巴利苦酒(Campari)和圣培露礦泉水(San Pellegrino),苦味可樂在2009年停產。

  New Coke


  In 1985, the 99-year-old company decided it was scrapping its classic Coke recipe for a newer and sweeter version to compete with Pepsi.In blind taste tests, people generally preferred the new recipe compared to the old. But three months after making the switch, the company announced the return of the classic Coca-Cola.


  OK Soda:


  This product was launched to capture the Generation X market in 1993. OK Soda cans had grim-looking illustrations in its ad campaign that responded to the idea that Generation X was cynical and disillusioned. It’s slogan was “Things are going to be ok” and it even had its own manifesto. It was discontinued in 1995.


  Coca-Cola Blak:


  Coffee in soda? Coca-Cola developed this recipe for two years and finally released the carbonated coffee drink in 2006. It hoped it would tap into the premium coffee markets, but just one year later Blak was discontinued.


  Coca-Cola Plus


  After more than a decade of research and development, Coca-Cola launched its first ever soda approved by the FOSHU Japanese food standard. The no-calorie and no-sugar drink contains fiber that will help suppress fat absorption and help moderate blood sugar levels.


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